Cubita is a type of coffee grown in the mountains of eastern Cuba. Peasants have grown it for centuries only for their own consumption and considered this coffee a top-class product. Cubita coffee producer, Simex Corporation, has preserved centuries-old traditions of growing, harvesting, processing and roasting coffee, introducing modern technologies into the production process. Thanks to this, the coffee product has retained its original inimitable taste and strong aroma, and today is the most popular brand of Cuban coffee in the world.